CHEYENNE MORIN
CHEYENNE MORIN
creative marketing producer & project manager
ABOUT
HI THERE
I’m a detail-oriented marketing producer and project manager with 7+ years of experience leading creative marketing initiatives and an advocate for collaboration, quality control, and creative problem-solving. Creating memorable brand experiences and content that goes beyond expectations while staying organized is what I do best.
Since I started out as an all-in-one graphic designer, videographer, photographer, and social media manager, I have the vision and skill to produce creative work all on my own or as part of a larger team. My experience spans from project managing the heck out of multiple campaigns and new website builds at once, to single-handedly building a web-based mobile app, to producing two social video spots AND a photo shoot in one two-hour time frame (with a bonus cake fight).
Have a look at some of the work I’ve done in the past and get in touch to learn more.
PRODUCTION WORK
INTEGRATED
MARKETING CAMPAIGNS
FIND YOUR OWN WAY
We were asked to develop new creative that would highlight the interactivity of Meow Wolf Denver's Convergence Station and be eye-catching enough to compete with Colorado's many summertime offerings. The results? This campaign defied performance marketing expectations, ranking third in dark ad performance in terms of raw conversions and in the top mix across all other KPIs.
My role: Lead producer. Developed timeline and budget, guided creative brainstorming, hosted pitch meeting to present concept, and produced two overnight shoots to capture photos that would be manipulated in post and appear in regional OOH, print, and digital deliverables.
Creative Director Kat Lam; Designed by Nathan Sparks; Photos by Jess Bernstein; Animation by Iana Amauba; Associate Producer Shannon Slack; Wardrobe, Hair & Makeup by Kate Major; Concept Assistance by Luke Dorman, Dave Jasmon, Chadney Everett; Models: Enujin Enkhbold, Kayla Marque, Sasha Hana & Becks Walker
CORONADO CENTER GUERRILLA CAMPAIGN
For Meow Wolf's original location in New Mexico, we set out to create a subversive campaign that would reward curiosity. We came up with the idea to use the typical mall advertising placements to advertise fake businesses with something not quite right about them... They advertised strange business and all had the same spokesperson and phone number on them. Not only did we make the produce the ads, we built a phone tree in English and Spanish with nearly 200 branches. The line is still open, feel free to give it a ring!
My role: Lead producer. Developed timeline, guided creative brainstorming, hosted pitch meeting to present concept, produced photoshoot and development of key art, built the phone tree, implemented the audio clips, and did testing (so much testing).
Associate Producer: Shannon Slack; Creative Director: Kat Lam; Copy: Dave Jasmon & Dani Silveri; Graphic Design: Jeff Hantman & Dalton Albus; Photographer: Brandon Soder; Model: Nacha Mendez; Hair & Makeup: Daniel Casillas; Wardrobe Stylist: Paula Rogers
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MEOW WOLF'S CONVERGIVERSARY
For the one-year anniversary of Meow Wolf's Convergence Station, we were asked to develop new creative for a campaign to promote the events that would celebrate the milestone.
My role: Lead producer. Developed timeline, guided creative brainstorming, hosted pitch meeting to present concept, and facilitated development of key art that would appear in print, digital, OOH, OTT, and broadcast deliverables.
Creative Director Kat Lam; Designed by Nathan Sparks; Copy by Dave Jasmon; Animation by Nathaniel Gutierrez
THE UNEXPECTED BENEFITS OF QUANTUM TRAVEL
For Meow Wolf Denver's Fall/Winter 2022 campaign, the ask was to create something eye-catching for tourists traveling to Colorado for winter recreation. What's more eye-catching than handwiches and beard scarves?
My role: Lead producer. Developed timeline, managed budget, guided creative brainstorming, hosted pitch meeting to present concept, and facilitated development of key art that would appear in print, digital, OOH, and OTT deliverables as well as the broadcast commercial concept.
Creative Director Kat Lam; Handwiches design by Luke Dorman; 4-legged skiier design by Mary Farrah; Copy by Dave Jasmon; Animation by Nathaniel Gutierrez; Commercial credits can be found on YouTube post
VIDEO
EXPERIENTIAL COMMERCIAL FOR CONVERGENCE STATION
We were asked to create a commercial spot for broadcast, OTT, and social that would showcase the interactivity of Meow Wolf's newest immersive art exhibition in Denver. Our creative team came up with a unique idea, so I was tasked with identifying a production company that could pull it off. Enter: Otherworldly Productions, True Motion Studios, and a camera controlled by a 2,000 lb robotic arm. As of July 2023, this video has resulted in 1,092,332 impressions and 10,016 link clicks on TikTok.
My role: Creative producer. Developed timeline, guided creative brainstorming, hosted pitch meeting to present concept, identified production company, and managed communications with external production company and internal stakeholders.
Produced by Otherworldly Productions; Directed by Evan Mann; Shoot Producer: Kaleigh Ryan; Director of Photographer: Peter Wigand; Robot Operator: Nick Bruso; Robot Operator Assistant: Isaac Sheets; Power Management: Dane Peterson; Robot Mover: Uriel Barron; Gaffer: Fredo Orozco; Key Grip: Troy Ten Eyck; Creative Director Kat Lam; Assistant Project Producer Shannon Slack; concept assistance by Dave Jasmon; Models: Laya Ali, Jo Box, Justin Gardner, Aaliyah Griegoturner, Emily Lum, Macrina Lum, Adam Lum, Jonah Lum, Adiel Mitchell, Angelica Segura, Cait Smith, Leigh Ann Trujillo Baca, Angel Valentino
"TALKIN' PRODUCTS" SOCIAL SERIES
This project had been in talks for months (years?) before it landed on my desk and it just couldn't seem to get off the ground. I got in there and made it happen. First, we had a number of concepting meetings to determine the format it should take, pitched it to the higher powers, then conducted pre-interviews with the creators of Omega Mart's beloved products to see where the stories were, somehow scheduled 12 of them to come into the studio over two days, interviewed them with an amazing crew, and did the hard work of editing down hours of footage to five 2-minute-ish segments. These are the first two with the rest soon to come!
My role: Producer. Assembled team, built budget and timeline, guided creative concepting, hosted pitch meeting to present concept, built rapport with and scheduled interviewees, brought on crew, on-set producer (and makeup applicator), produced post style and timeline.
DIRECTOR: Ryan Thompson; DIRECTOR OF PHOTOGRAPHY: Ryan Thompson; CREATIVE DIRECTOR: Phil Jones; PRODUCER: Cheyenne Morin; ASSOCIATE PRODUCER & POST-PRODUCTION SUPERVISOR: Shannon Slack; PRODUCTION MANAGER: August Ortega; EXECUTIVE PRODUCER: Gleana Albritton; CREATIVE CONSULTANT & EDITOR: West West; CHIEF LIGHTING TECHNICIAN: Ryle Yazzie; SOUND ENGINEER & DESIGNER: Jeff Nelson; SPECIAL THANKS: Ashley Roberts, Jeni Nelson, Drew Dicostanzo, Michael Duffield, Lacey Adams, Henrietta Adams, Marley Prudeaux, Sydnee Mejia, Carlos Medina, Luke Dorman, Billiam Rodgers, Nick Toll, Benji Geary, Billiam Rodgers, Briar Schwartz, & Chadney Everett
REGGIE WATTS' ANTI-INTERVIEW WITH GREMLIN SYMPHONY CO-CREATOR MEASON WILEY
Meow Wolf doesn't do anything expected and that includes talking head interviews. On my second day as Meow Wolf's Senior Integrated Marketing Producer, I was asked to jump in and help produce an "anti-interview" conducted by renaissance man Reggie Watts that had stalled out as a cool idea. But with my help, we got the team together, flew out Reggie after a taping of The Late Late Show with James Corden, and finally brought the idea to life.
My role: Pre-production manager and producer on set. Developed timeline, managed budget and COVID compliance protocols, secured filming location.
Full credits can be found on YouTube post
WHAT IT'S LIKE TO BE 25
For MCA Denver's 25th anniversary campaign, I came up with the idea to humanize the milestone by interviewing human 25-year-olds. Because who really cares about an institution celebrating a birthday? But a person? Much more interesting. What arose were universal stories that even surprised me about growth, change, heartbreak, and hope.
My role: Ideator, producer, director, interviewer
DP & Post: Kim Shively
MEET THE DCPA THEATRE COMPANY
The Denver Center for the Performing Arts is the largest non-profit theatre organization in the country. For four decades, the regional theatre arm of the DCPA has produced its own dramas, musicals, classics, and world premieres, but when you bring up the DCPA to most Coloradans, they only think of the Broadway tours. We needed a way to illustrate what makes the Theatre Company special. This is how my idea for this video came to be.
This video was embedded on the ticketing page for each Theatre Company production and a second version with subscriber-specific messaging was emailed to all new subscribers one week after joining, accompanied by an offer to take a complimentary backstage tour.
My role: Ideator, producer, director
DP & Post by David Lenk; VO by Maggie Lamb; Copy by Carolyn Michaels
INDECENT :30 COMMERCIAL SPOT
My role: Producer, casting assistant
Produced by Cinevative; Copy & concept by Carolyn Michaels; Creative assistance by David Lenk; Director: Mark Ciglar; Choreography by Dominique Kelly
PODCAST
As part of the Museum of Contemporary Art Denver's digital initiatives to reach new audiences and extend our impact beyond the walls of the museum, we decided to try our hand at podcasting. How Art is Born is a ten-episode series interviewing local artists of all mediums (including a musician, chef, and stand-up comedian) about how they got their start as artists and how they launch new artistic projects.
My role: Along with scheduling, recording, and editing every episode, I also created all of the artwork, copy, website content, and marketing assets related to the series that we share with the guests as a toolkit to tap into their networks. I also co-planned a launch party for the podcast, which included a raffle for anyone who subscribed to the podcast to enter to win artwork donated by the guests of the pod.
Results: Podcast episodes that receive more than 72 downloads in the first month after releasing are in the top 25% of podcasts. As of the ninth episode's release, all episodes surpassed that benchmark and the series had over 1,600 downloads from over 1,000 unique listeners.
WEB
MCA Denver
Mobile Tour Guide
Prior to the mobile tour guide, MCA Denver's audience had two distinct, siloed experiences: in-person and digital. Our data showed that very few visitors to the museum engaged with our virtual programs or other digital content. I had the idea to maximize that in-person audience by creating a mobile experience visitors could access on their personal devices via QR codes. Throughout the museum, visitors could scan codes and access content that would deepen their knowledge of the works on view, sign up for upcoming events or watch past ones, purchase exhibition-related merchandise, and more.
Results: Prior to the mobile tour guide, MCA Denver had a call-in audio guide that got an average of 368 calls per month. The mobile tour guide QR codes were scanned 1,612 times per month on average. That's an increased engagement of 338%.
My role: Ideator, UX & UI designer, copywriter, audio & video producer, facilitated transcription and translation of audio, implemented all content in Drupal
The Wild Party Website
As the Denver Center for the Performing Arts' immersive theatre programming line, Off-Center was all about putting the audience at the center of the story, and that started with the web and ticket-buying experience. I project managed the creation of three dedicated show websites while at the DCPA and they were each among the most rewarding experiences of my career. For The Wild Party, a musical set in the roarin' '20s, we created a site that answered customers' questions about this unique experience while being fully on brand with bespoke copy and graphics.
Results: The Wild Party had a sold-out run and remains among the most successful productions in Off-Center's history.
My role: Project manager/producer; drafted site map, wrote copy outline, produced key art, led reviews & revisions, initiated updates as needed
DIGITAL EVENTS
In the COVID-19 pandemic, MCA Denver began hosting weekly virtual events and brought me in to produce them and take them to the next level. I implemented more structure, including creating instruction documents for guests, managing tech check-ins and rehearsals, creating customized branding for each livestream, and compiling show reports, resulting in a higher production value and more return audience members.
MIXED TASTE
Mixed Taste is an outlandish summer lecture series that has become a beloved tradition for many Denverites over the past 15 years. In the summer of 2020, we pivoted to a virtual version that one person called "a lifeline during the pandemic."
In the summer of 2021, we merged the old and new experiences to produce the series in a hybrid format. To bridge the gap between in-person and virtual attendees, I suggested and implemented the use of Slido, a web-based app where audience members can take surveys and quizzes, ask questions, and chat with each other and the speakers. Slido was a smash hit and something we plan to continue using every year moving forward. Watch one of the full events below.
My role: Digital producer; sourced, built, and operated Slido for all eight events; oversaw AV production team during events
NFTs: Putting the fun in non-fungible tokens
In the Fall of 2021, we pitched a four-part virtual series to Sotheby's that would cover the implications and impact of the NFT phenomenon. Featuring interviews with the inventors of blockchain and Ethereum, artists supportive and critical, collectors, and higher education experts, the free series gave an inside look at where NFTs came from and what the future might look like to anyone (no PhD required). Watch the series
Results: The combined series gained over 2.5k views on YouTube
My role: Digital producer; stage-managed stream; created title graphics, bumps, and animations; edited short video segments
WHAT PEOPLE SAY
Cheyenne is the full package! She's brilliant, hardworking and motivated to do a great job every, single time. It's such a pleasure working with her and witnessing her growth as a marketing professional and producer. What's remarkable about Cheyenne is she has so many talents that you don't realize just how few people have the special "It factor" that she carries with her into all of the projects. She makes it look so easy, when I know it's anything, but easy.
FORMER SUPERVISOR
GLEANA ALBRITTON
She’s highly organized, detailed, and deadline-driven. Beyond coordinating the implementation of thousands of campaign components, I relied on her to manage complex creative projects (like in-house video shoots) because she was so good at bringing together all the timelines, pieces, locations, and people who needed to be involved. But also and just as importantly – because she had a keen sense of the creative potential and vision for the final product. She is process-oriented (to the degree that she singlehandedly restructured the department’s project management software configuration!), super productive, and deeply invested in the success of her teammates.
FORMER SUPERVISOR
EMILY KENT
She is incredibly smart and knows how to ask the right questions in order to create an excellent final product. She's a terrific collaborator and goes above and beyond to break down silos and make sure that the entire organization has transparency into the work she and her team are creating. Whatever projects she is tasked with, Cheyenne will exceed expectations.